Brand Story

Across the fields of Ssangyong, we encountered a small bird.
The quiet tremble of that moment lingered in my heart.
I wanted to keep that feeling close—
to share it, to hold it gently,
and to remember it together.

That is how Chi Chi–Chit began.
I hope that the subtle excitement and joy found in everyday birdwatching
becomes a small delight in your life as well.
Through our work, we hope to support birdwatching culture
and help it flourish.

chi chi–chit
The name comes from the cry of the Yellow Wagtail,
a small bird we met in the fields of Ssangyong.
The sound “chi chi–chit” stayed with us,
and we wanted to preserve the gentle emotion of that moment.

Logo: Inspired by the shape of birds in flight
Typeface: A form that captures the motion of a calling bird